'Go With The Flow' campaign so far successful in growing awareness of Wagga and Riverina

Now a little more than halfway through the campaign's target period, Wagga has seen a variety of media attention and interest in the food, wine, entertainment and accommodation available, which general manager of Destination Riverina Murray, Richie Robinson, said was a direct result of 'Go With The Flow'. 

"We're seeing a really good response through to campaign website and particularly on social media, as well as the campaign video getting a great response too," he said.

"We've also seen some really good media and PR come off the back of campaign, Better Homes and Gardens will be here soon to feature Wagga, and the program Postcards was here the other day from Victoria, which is all part of the campaign success."

Mr Robinson said the increasing focus on the Riverina's tourism offerings will have a significant benefit for Wagga as the centrepiece. 

"Wagga is treated as the hub of the Riverina, we have the accommodation capacity so it is where most people will come to fly in or travel into," he said.

"So Wagga will definitely benefit by being the base destination where people will spend money on food, transport and accommodation."

Once the campaign is complete, Mr Robinson said the drive to raise awareness will continue.

"We are looking to do a second phase of the campaign after this ends and start to develop the message even more around raising awareness," he said.

"The campaign was designed to raise awareness on what's here, and the second phase will continue to ram that message home and eventually we hope to start seeing those in major cities like Melbourne, Sydney and Canberra jumping in the car and heading out this way."

With certain concerns of overcrowding and damage to the city's rural feel, Mr Robinson said being recognised as less of a country town and more of a hub should not impact Wagga's tourism potential.

"Wagga is a growing city and that's how it's positioned in marketing campaigns so we want to promote that image of consistent great coffee, great accommodation and great food to rely on, then promote the day trips to more rural areas like Junee and Coolamon for the farm to fork idea and country-style experience," he said.

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