There are calls to expand the rollout of road safety features as new data tragically reveals the region's road toll is increasing.
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There were 15 fatalities on roads throughout the Riverina Police District in 2020. Inspector Brett Collins said that was five more deaths than in 2019.
"From January 1 to June 25 2020, there were eight deaths on the region's roads," he said.
"For that same time period this year, there have been nine.
"The three year average from January 1 to June 25 is seven, with the 2021 numbers already up by two."
Inspector Collins said that every fatality has a ripple effect in the community, which is only amplified in regional areas.
"One of the problems we face is driver behaviour and attitudes," he said.
"We do our best with community education and engagement, but it's been falling on deaf ears at times.
"It is concerning that we are still losing lives on Riverina roads."
Inspector Collins said the most common issues that officers witness are speeding, fatigue and distraction offences.
He said anytime someone gets behind the wheel they must take responsibility, drive safely and be aware of their surroundings.
"Drive to the conditions, don't speed and just get yourself home alive," Inspector Collins said.
According to the NSW Government's Road Safety plan, 54 per cent of crashes on 100km/h or higher road involve the vehicle crossing the centre line.
Jon Morgan, a former police officer, said audio, tactile line markings - also known as rumble lines - needed to be rolled out more in the region.
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"But they need to be more consistent with them because of some roads they just run out."
Tara McCarthy from Transport for NSW said human error is a factor in many crashes, but the impact of mistakes can be minimised with safer road design and by installing a range of safety treatments.
She said this had led to the investment of $822 million from 2018/19 to 2022/23 into the Safer Roads Program.
"$640 million of the program is being invested in country roads under the Saving Lives on Country Roads initiative," she said.
"The program is a partnership between Transport for NSW and local councils to install road safety infrastructure which is proven to reduce the number and severity of crashes on existing roads across NSW."
About $27 million is being invested in rolling out rumble strips and wide centre line markings for the entire 600-kilometre length of the Sturt Highway from the Hume Highway to Mildura.
The Olympic Highway will see a $37 million investment in the rollout of rumble strips for 500 kilometres, 250 kilometres of wide centre line-markings and 100 kilometres of road safety barriers.
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