Wagga businesses said the demand for these products is often coming from meat-eaters who don't want to be vegan but are looking for new options.

The report was released by global consultancy AT Kearney forecasts 60 per cent of the meat industry could be "cultured meat" or plant-based replacements.

The research defines cultured meat as when an adult stem cell is taken from an animal and use to grow meat.

"The large-scale livestock industry is viewed by many as an unnecessary evil," the report states.

"With the advantages of novel vegan meat replacements and cultured meat over conventionally produced meat, it is only a matter of time before they capture a substantial market share."

Grill'd Wagga franchisee, Brad Carroll, said in the year and a half that the business has been open there has been a growing demand for their substitutes.

"We use the Beyond Burger which is a plant-based burger free from soy, gluten and GMOs," he said.

"It is designed to taste like meat and uses beetroot as well to simulate that bleeding.

"We also use veggie patties, crumbed mushroom patties and vegan "beef" patties as an alternative."

Mr Carroll said at a recent Grill'd conference, the same notion of moving away from traditional meat was raised as customers start to look for more sustainable options.

"However there will always be a market, especially here in the Riverina where we want to support our local farmers," he said.

Cave BBQ owner Jason Crowley said for a business that prides itself on serving delicious meat dishes, such as burgers and ribs, they have a rather large vegetarian clientele.

"For those people, we offer to take out the meat where possible and incorporate a lentil pattie," he said.

"We haven't had people request plant-based meat as of yet, but it is still new.

"If there is a demand then we would look into incorporating that."

The report from AT Kearney states that shift will be supported by the consumption of non-meat proteins, such as nuts, as a consequence of new lifestyle trends "all aimed at a more sustainable and healthier diet".

"Already today, we can observe the formation of a new customer segment made up of 'passionate meat eaters' who take care of their diet but for whom a vegan or vegetarian diet is still not an option," the report stated.

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