The initiative kicked off on Monday and invites the community to submit ideas and feedback on the city's design that will be used to develop council's CBD masterplan project in 2022.

The masterplan will develop a major long-term planning and development strategy for the city.

Council's director of regional activation Michael Keys said the survey will ensure the masterplan fits the needs of the community.

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"We have real aspirations for where we want the city to go and how we want it to be in the future," Mr Keys said. "To make sure that we've got the right things and the right elements and we're concentrating on the right areas, we want to know what the people think."

He said the survey will be broad in its scope and information gathered will be fed directly into the next stages of planning.

"We'll be covering all aspects of what makes a CBD work," he said.

Topics open to comment are as far ranging as parking, dining options, planning controls and beautification. Locals and business owners welcomed the news of a survey, with many already prepared with their thoughts on where the city can improve.

Local resident Marianne Graham said she wants to see main streets turned into more of a destination.

"I would be happy to see more outdoor dining, to give the city a bit more of an urban feel," Ms Graham said.

"I would like to see more greenery, more plants and parking can always be improved."

Another resident, Renae Martyn, said she wants more parking with longer time allowances for shoppers, having been stung with a parking fine on the street in the past.

"You can never get enough parking around here on Baylis Street," she said. "Longer parking would be better too because sometimes you're in the shop too long and you come out and you've got a fine."

Others said they would be suggesting a major overhaul of the entire southern end of the main street.

One Baylis street retailer said the entire design of the street needs to be rethought, and better options for accessible parking provided.

"I think the aesthetic of the main street is really old and tired and those trees need to go," he said. He added the street needs major improvements to maintain shop front traffic and stop intensification of shopping in malls.

Long-time real estate agent Paul Gooden agreed that Baylis Street needs a major redesign, and said a design from some years ago that proposed the removal all car traffic from certain sections of the southern end should be revisited.

"In hindsight, it would have been so much more agreeable and advantageous to pave the main street and have a ring of parking," he said. "I'd like them to consider it again, that would attract foot traffic, it would lead to better air quality , and would be easier on parking."

There is also scope for planning restrictions to be altered, something that local property developer Manuel Donebus said should enable greater intensification of retail, residential and commercial spaces in the CBD.

"The limits on heights and the type of development do need to be broadened, that will bring a whole different mix of groups into the CBD," he said, adding that important controls for heritage conservation should be maintained.

The survey will run for four weeks, from September 27 to October 29 and can be accessed at https://survey.placescore.org/s3/wagga?qr=1.

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