Wagga's slow internet speeds and patchy NBN connections were some of the complaints raised at a business roundtable on Thursday.
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Industry leaders put their complaints to NBN officials and federal Minister for Communications Paul Fletcher, who is promising to build "business fibre zones" to fix Wagga's connection woes.
The zones will offer "premium-grade" internet at a discount to businesses in certain areas, including the CBD, Bomen, Estella, Glenfield Park, and Forest Hill.
The news was a long time coming for I-Med Radiology's Dr Nick Stephenson, who said Wagga's entire medical industry had been suffering from "frequent dropouts" due to the NBN's unreliable connection.
"It's a shame it's only happening now, but it's great. We're playing catch-up a bit, but it's wonderful," Dr Stephenson said.
"There are still lots of issues. I believe this is a great initiative, but I think it's still got a long way to go with respect to the fact that our practice stores 1.1 terabytes of new data a month on average."
In other news:
Calvary Hospital's general manager Robin Haberecht said they too suffered from dropouts across all three of their campuses.
"Connectivity is a major issue for us continually every day," Ms Haberecht said.
"We get lots of complaints from medical practices about connectivity, downloading medical images, general communication by computer systems and networks delays, and for a major regional city and a really busy health hub it's really poor."
Great Southern Electrical's Shaun Duffy said the trades relied heavily on decent connection speeds, especially if they were to compete with their metropolitan rivals.
"Everyone expects things here and now. We don't get plans in the post anymore, they download everything but the kitchen sink," Mr Duffy said.
Committee4Wagga's Alan Johnston said the city's poor internet was holding it back, and that it would not be able to attract new businesses into the region unless the NBN drastically improved its services.
"If we don't have that in Wagga we are still going to have a disadvantage on those business cases," Mr Johnston said.