Platforms, such as Facebook and Instagram, are offering opportunities for business owners to connect with clients no matter their geographical location.

However Jason Crowley, of Crowley's Hot Sauce and CAVE BBQ, said following up on exposure is the key to customer retention.

"Social media is all about getting visibility and reaching new customers," he said.

"Once those customers turn into existing customers, you then have to continue their journey and engage with them.

"Travelling is fantastic and critical for us to get our products out and drives customers to our pages to feel that they're apart of it even after they've seen the product or had the bottle on the table."

Prior to Mr Crowley's first market in 2011, he had a "loosely" developed website and Facebook presence that has grown since then.

"We jumped onto [Facebook] and I was excited when we got our first 100 likes on a post," he said.

"We push our product out, through Instagram, Facebook and YouTube, to capitalise on what social media can give us, which is a presence that we might not have been able to touch as a regional business."

Numerous campaigns and initiatives, like Buy from the Bush and Facebook's Gift Guide, are providing a call to action for metropolitan residents to support regional businesses, particularly in the lead up to the festive season.

Crowley's Hot Sauces has been chosen as one of 30 regional businesses to feature on Facebook's Gift Guide this year, which was curated to support the bush economy.

"It's humbling to have a small business that's been recognised at a national level by an international organisation," Mr Crowley said.

"When you look at how many regional businesses there are, it's a huge number, so to be one of 30 regional businesses is absolutely humbling.

"It's not just local and regional businesses promoting themselves; it's about businesses connecting together in local communities to grow awareness of their communities outside."

Facebook's director of policy, Mia Garlick, said the Gift Guide was developed to celebrate the innovation and success of regional small businesses across the country that play an important role in supporting the national economy.

Ms Garlick said a report, by PwC Australia connecting benefits, found that more than half of businesses on Facebook have experienced growth, which delivered about 120,000 extra jobs nationwide.

"Technology can be a great equaliser with regional communities, by just setting up a shop on Facebook and Instagram and connecting with customers across the globe," she said.

"It's very appealing for businesses to have an online presence ... there's a lot of costs involved and effort to set up a physical shopfront, with the lease, finding a property, making sure it's in a good location.

"We're seeing a trend where businesses are going digital and then when they have success, they might look at a shopfront."