Owners behind two CBD restaurants say Wagga's only delivery service has largely been worth the cost for their small businesses.
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Menulog has been operating in town for five years and offers a self-delivery service, which means local restaurants have to supply their own drivers.
Thaigga owner Robert Baliva said his business was the first to use Menulog's service and helped them build a customer base.
"We helped build Menulog in Wagga, not the other way around," he said.
"Menulog sees any person who orders from us as their customer, not ours.
"We only use it to receive orders, then we employ our own drivers to deliver the meals."
Menulog charges a flat commission of 14 per cent to Wagga restaurants.
Mr Baliva said the service cost is on par with a full-time staff member, but it can take more orders as it is simply printing out a ticket.
"We decided to start it as a trial but when you start, it becomes a trap since the customers who order via Menulog return to the service then see other shops offering delivery also," he said.
"The percentage changes depending on how the customer was directed to Menulog; if via our website, it's reduced a bit, but Menulog cleverly pays to promote their ads on Google so any customer searching 'Tammy's Thai Kitchen' sees their add first and clicks on it instead of visiting our website costing us 12 per cent of the total, plus card fees.
"Right now it's worth it, but if the percentage goes up much more then we'd need to reconsider our options such as our own order taking app which would be about $5000 upfront, plus smaller ongoing costs."
A Menulog spokesperson said the company offers a delivery service for restaurants that do not have their own drivers, however it is not yet available in Wagga.
There are currently 13 restaurants serving Wagga on Menulog.
Sizzle on Baylis owner Bass Sadaka said despite initial problems with the website, it has been worth it.
"It's definitely opened news doors by bringing in more of an income for us, also for people who can't leave their house, or want a late night snack but can't drive," Mr Sadaka said.
"It's been good for us with our late night trade on Friday and Saturday nights as a lot of people are wanting home delivery from midnight to 3am.
"It's a catch-22, you could say the cost is more on the high side but in saying that ... you wouldn't get it, if you didn't have their service."
Mr Sadaka said the service was in place when the kebab shop opened late December last year.
"If another delivery service company comes along and has something different to offer that could improve the business then I would look into it," he said.
"Wagga is a hard market and it takes a while for people to notice that we're here; even after seven months people come in and say they had no idea we were here."