Charles Sturt University reveals new logo as part of its rebranding strategy | Poll, video

It comes as part of the the university's $104 million strategy to revamp its brand.

Charles Sturt University vice-chancellor Andrew Vann said a new logo was an opportunity to share the university's story.

He said the change of logo was well worth the expense and could make the university stand out in the crowd.

"It is an individual take and very different to other university logos. It has fulfilled what we wanted and speaks authentically to us and is going to stand out to what is a crowded higher education sector," he said.

"There's a traditional shape in the university shield, but also a contemporary take on the traditional symbols such as the rivers, books, digital information and the landscape we have around regional NSW.

"The key message is that we don't tell our story well enough and in the modern world you can't get your story out there without spending a bit of money.

"This is an important part of making sure people know we are here and cities such as Wagga are here."

A possible name change attracted strong criticism during the community consultation phase.

However, Professor Vann said people were more willing to see the university's logo changed.

"It was quite corporate and did not necessarily represent the values of our university," he said. "I would expect some people will not like it, but the testing we have done has been really great."

Professor Vann said the entrance to the city's campus will be changed this week and the new logo design will be rolled out in the upcoming months.

The university's strategy will also see money allocated to improving teaching, learning and student services, including new courses.

"We're reviewing courses across the board and certainly one of our signature courses in Wagga is agriculture," he said.

"Agriculture is changing and we need to make sure our course is up-to-date and contemporary."

Related: Here's an in-depth look at CSU's $104 million strategy

Charles Sturt University's student representative committee president Steven Seabrook said the university was more than a brand and location.

"It's about how I feel each and everyday. That feeling is from being apart of a large inclusive and progressive community," he said.

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