THERE were builders, gardeners, a daggy Hawaiian shirt, a backyard cricketer, an expectant mum and happy faces to match when a handful of actors took to the floor of the Marketplace for a flash mob.
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Imitating life at a family home, the actors were introduced to unsuspecting shoppers by the sound of ringing bells, before walking onto the shopping centre floor carrying building supplies.
The seven actors built a miniature-sized home - complete with lawn and letterbox -choreographed to a promotional song. It took about six minutes to build.
Dubbed "the world's first pop-up house", the flash mob was a marketing pitch for property development Brunslea Park Estate.
It was more than just a PR campaign for Tim Lancaster, a final year acting student at Charles Sturt University, who played the backyard cricketer.
"It's great acting experience for all of us," Tim said.
"We've really put a lot into this."
Director Adam Drummond agreed, and said "the risk for failure was so high".
"It doesn't get done very often," he said.
"I don't think we could have asked for a better reception."
Mr Drummond, who undertook advice from Backyard Ashes writer/producer Peter Cox over the project, hopes an edited video of the flash mob goes viral. He said the potential to draw attention to the campaign through social media was "limitless".
"It's a first for Wagga."