It’s in the mail: Jindera’s online buying spree

IT'S A NUMBERS GAME: Jindera residents rank number three for the most parcels delivered to each household per week.

IT'S A NUMBERS GAME: Jindera residents rank number three for the most parcels delivered to each household per week.

JINDERA residents buy an average of 5.1 parcels per house hold online each week.

This ranks the southern NSW township third in the country for online buying according to the Australian Online Shopping Report released by Australia Post. 

Price, range and convenience are the three main reasons why consumers shop online. - Ben Franzi

Bridgetown in south west Western Australia ranked number one with 5.5 parcels per household per week and the national average came in at 2.2 parcels a week.

“Price, range and convenience are the three main reasons why consumers shop online,” said Australia Post general manager of eCommerce and International, Ben Franzi. 

In all the report showed that consumers are shopping online more now than ever before with sales surging 11 per cent in the past year. 

And domestic retailers accounted for 79 per cent of the total online spend.

“Price, range and convenience are the three main reasons why consumers shop online, and why growth rates remain strong,” Mr Franzi said.

“Online shopping empowers people to shop at a time that suits them.”

“Almost one third of all online purchases were made from 7pm-10pm, while 18 per cent were made from 2pm-5pm.

Australians are increasingly using their smart phones to shop online, with purchases made from a mobile device growing 52 per cent.”

Other popular items included personalised goods, which grew 28.2 per cent. Mr Franzi said more online retailers were offering shoppers the ability to co-design and add their own personal brand to products such as watches, handbags and other accessories.

Mr Franzi said the data provided critical information for businesses looking to get ahead in a tough retail market.

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