By creating amusing and controversial advertisements – that don't even feature lambs – viewers are distracted from the cruelty that eating these animals entails.

Even if we ignore the suffering of sheep on the farm, we cannot ignore the suffering at the slaughterhouse. Although most people think stunning ensures a pain-free death, renowned neurobiologist Dr Harold Hillman has likened electrical stunning – used on sheep – to torture.

Electrical current is widely used to torture people in some parts of the world and victims say the higher the voltage the greater the pain. Hillman says the power used to torture people is of the same order as that used to stun sheep and pigs. Animals stunned this way may remain aware but unable to move or cry out because they are paralysed by the electricity.

Since we pride ourselves on being the land of the "fair go" shouldn't we give lambs a fair go by not eating them?

Our federal politicians have got a lot to answer for. I’m talking about the type of migrants/refugees that they are flooding the country with. 

In Melbourne the out-of-control youth gangs are little more than terrorists. In some suburbs the residents are so terrified, particularly after a string of recent home invasions, that they are now too scared to even go out and do their shopping for fear of having their houses trashed.

Media reports say that the growing crime rate with car-jackings, assaults, robberies and home invasions, have doubled in the last year.  And it was sickening to see the TV footage of persons robbing a Toorak jewellery store where they smashed glass display cases with hammers and iron bars and helped themselves to the contents. The one store has been robbed twice.

But this criminal activity is not just confined to Melbourne.  Men of African appearance allegedly terrorised beachgoers at Bondi beach in Sydney on New Year’s eve by threatening some with broken bottles and punching and robbing others.  A number of arrests were made. 

It was in 2007 that Kevin Andrews, immigration minister in the Howard government, said he was cutting back on refugees from Sudan and Somalia.  He was howled down and branded a racist. He was accused of making “unpleasant and inflammatory” comments to provoke “a predictably base reaction from those sensitive to immigration on racial grounds”. 

But now I think that Andrews was right.  And about 40 years ago Malcolm Fraser’s government made another monumental mistake by bringing in Muslim Lebanese immigrants who were largely unskilled and illiterate. Today, our Muslim Lebanese community has high levels of gun crime, jihadism and are largely welfare dependant. 

We are now paying a very high price for Fraser’s mistake. (eg. 24/7 terrorist alert). Even Immigration Minister Peter Dutton acknowledges the fact that Fraser made a mistake by bringing in people of Lebanese-Muslim background.

It is incomprehensible that our federal politicians cannot see the dangers of bringing anti-social people into our society when they know full well that they will not assimilate. 

Our federal politicians’ first priority is to ensure the safety and welfare of all Australian citizens. However, as recent events suggest, apparently some are only concerned about their own welfare and are openly rorting the system by lining their pockets with taxpayers money.