He wants to show the world it’s a progressive and happening place – and, together with business partner Matt Olsen – has come up with a media vehicle to drive the message unlike anything the city has seen before.

Next month, the pair will launch online TV station waggawagga.tv, a project Mr Drummond, the venture’s chief executive, says is the first of its kind.

Mr Drummond is focusing on Wagga-relevant content for the launch of the project, hoping the local focus will get residents switched on.

“The very first thing people look for is something familiar,” he said.

“90 per cent of content will be locally based and locally produced by local people.”

The project will be launched with a gala event at the Murrumbidgee Turf Club on May 15 with media identities including John Wood (Backyard Ashes, Blue Heelers), Tim “Rosso” Ross (Merrick and Rosso) and Sarah Wentworth-Perry (Big Brother) set to descend on the event.

The idea for waggawagga.tv came about almost by mistake. Last year, Mr Drummond took a phone call from someone who thought he was starting an online TV station – well before the idea was conceived – and the concept snowballed from there.

He then took the idea to Mr Olsen, director of Clean Slate Media and a TV production lecturer at Charles Sturt University, who has had an “intimate connection” with television since his formative years.

 “Making television is something I’ve known since I was a child,” he said.

When it launches, waggawagga.tv will broadcast round the clock from its website, with nine distinct programs “in the can” according to Mr Drummond.

He hopes the platform will help showcase Wagga’s vast array of talent to a much wider audience.

In a previous life, Mr Drummond was one of the most recognisable faces in Wagga’s real estate sector, working as an agent for 12 years.

After landing a role in Backyard Ashes, however, he realised his passions lay elsewhere.