AS WAGGA mayor, Rod Kendall says he is used to copping a metaphoric bucketing - from the community and the media.
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Yesterday, Councillor Kendall turned two buckets of icy water on himself at the Oasis Regional Aquatic Centre - all in the name of charity.
Although he didn't brave the chilly September morning air outdoors, Cr Kendall took the plunge in the heated surrounds of the Oasis - a venue he used to his advantage after completing the "Ice Bucket Challenge".
Sitting on the edge of a pool, the community leader tipped the first lot of icy water over his head - to the applause of school students watching on - before grabbing a smaller bucket and doing the same, just for good measure.
Cr Kendall then fell backwards into the water.
"So, that's a bucketing," Cr Kendall said moments after he copped the icing.
"Let me tell you, it's not the first time the mayor has had a bucketing either.
Cr Kendall described the refreshing experience as "damn cold", but said his decision to do the challenge was simple - it was easy for the mayor to attract publicity.
"I think it's important, as a community leader, we support these types of events; particularly continuing the public awareness," he told The Daily Advertiser.
"It's an important thing for council, in general, to be seen to be supporting such a great cause."
In following the challenge rules, Cr Kendall nominated Member for Wagga Daryl Maguire, well-known musician Grant Luhrs and and DA journalist Andrew Pearson to take up the challenge.
"Probably because it's one chance to get back, I think Andrew Pearson from the Advertiser would be a terrific bucketing," he told the gathering.
"It might be the only chance I get to get a little bit of revenge."
Cr Kendall was nominated by breakfast radio host Leigh Ryan to be part of the challenge craze that has taken over social media.
The challenge - which raises money for amyotrophic lateral sclerosis (ALS), or motor neurone disease (MND) in Australia - is a campaign that began in the US.
According to MND Australia, the challenge reached Australian shores on August 10.
Since then more than 30,000 new supporters have donated more than $1 million to the organisation and state MND associations.
Cr Kendall said he'll make a personal donation of $50 to MND research.
To donate, visit www.mndaust.asn.au
Watch The Daily Advertiser journalist Andrew Pearson get iced by Rod Kendall - outside the DA's Trail Street office at 10.30am on Wednesday.
Click through the carousel above for a sequence of still images of the challenge.