Founder of international 365cups coffee app Simone Eyles threw open the doors to her home and business as a film crew followed her to capture "a day in the life of," as part of the Telstra Business Awards.
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Out of the 300 finalists in the awards, five filmmakers were commissioned to develop a mini film that captured the life of the chosen finalists for the MOFILM project.
Hixon Films' Alex Weinress, an award-winning director and Tropfest winner, chose Ms Eyles because the app and business had international reach, while operating from regional Wagga.
Mr Weinress has directed a range of critically acclaimed films and branded content for several major brands, including Qantas, Commonwealth Bank of Australia, eHarmony, Hyundai and Jacob's Creek.
Ms Eyles said the crew filmed at her home on Tuesday night and yesterday in and around the town.
"It's a first for me," she said.
The app was a 2014 finalist in the best regional business and best microbusiness in NSW.
"It was great (to be nominated)," Ms Eyles said.
"There were 25 finalists out of 300 businesses."
Momentum for the app, which has about 40,000 users worldwide, is building.
Ms Eyles was asked to speak at a tech conference in Sydney after presenting in Bega, where she was approached by SydStart founder, Peter Cooper.
"A lot of my heroes are presenting so I'm very honoured," she said.
The conference, Australia's original and largest professional startup conference for tech and tech-enabled business entrepreneurs and investors, will hear Ms Eyles present on building a global startup from a regional country centre.
The company is currently in the process of testing a 365BLT app.
