TO MANY viewers, the delivery style of Prime Television news reader Doug Hogan is seen as conversational and friendly, reflective of the country area his service covers.But the frequent use of clichés and ockerisms is rankling some purists.Mr Hogan's expressions have been a talking point among members of a community service organisation, with one saying others had asked him how much longer they would have to put up with "the shocking use of ockerisms on Prime".He said some recent examples in Prime's news included: a new "bloke" in charge at Young fire station, "kids" (for children), "coppers" (for police), "clicks" (for a speed reading), "copped" a fine of 1000 "bucks", around the "joint" (region) and a magistrate who "chucked the book at him"."My friends say they don't want to hear this or for their grandchildren to hear it," he said.During Monday night's bulletin, Mr Hogan said a train had "come a cropper" during a report on a derailment at Wodonga and said police at Young and Boorowa were "after the crooks" in reference to damage caused to a school.The word crooks was also used in a reporter's story, while Mr Hogan called Cootamundra "Coota" when pointing to an upcoming sports story. Mr Hogan has been Prime's lead newsreader in Wagga for more than 20 years.Asked to comment on the criticism, Prime's news editor John Rudd said neither he nor Mr Hogan would respond to anonymous complaints.Journalism lecturer at Charles Sturt University, Kay Nankervis, said news presenters used normal language as though they were having a conversation."And perhaps what is happening with Doug Hogan is he is having a conversation with one part of Wagga and there are other people who feel he is not talking to them," Ms Nankervis said.Ms Nankervis said she had once been asked to write radio news copy containing colloquialisms and slang, and it felt good, but there was a bad reaction among some people who telephoned the station to complain."I suspect it's because people thought they were being talked down to," Ms Nankervis said."Clearly, Doug Hogan has a lot of experience as a journalist and as a presenter and is clearly liked by a lot of his audience."