WAGGA may shed its tag "the city of good sports" in pursuit of a more inclusive way to introduce the city to the world.International brand consultancy firm FutureBrand has been hired by Wagga City Council to refresh the city's identity and representatives from the company yesterday visited to get the ball rolling.The process of rebranding Wagga will involve consultation with representatives from a broad cross-section of the community as well as a council-appointed steering committee and yesterday was FutureBrand's first chance to gauge what Wagga means to its residents as a series of meetings took place.Although it is likely to take a number of weeks before any clear themes emerge from the meetings, the intention of FutureBrand is to encapsulate other elements of Wagga apart from its reputation as a sports capital in delivering a brand.FutureBrand director Cliff Nichols said it was too early to predict how the branding may pan out but hinted the uniqueness of the name Wagga Wagga itself might be at the heart of it in the absence of an icon, such as Sydney's opera house."Stripping it all back ? the name in itself is probably the iconic symbol," he said.