The Wagga Business Chamber has announced Jennifer Hand as its new president and Tim Sheather as the new vice president.
The pair will replace outgoing president Rhyley Hunter and former vice president Mackenna Powell.
The Southern Cross Austereo general manager for the past four years, Mrs Hand possesses considerable experience in the marketing and media industry.
She said her focus as president would be to help local businesses reach their full potential with the chamber's assistance.
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"I come from a marketing background and I came across into television sales management," Mrs Hand said.
"I'm extremely passionate about small local businesses and we have the capacity to deal with hundreds in Wagga and I'm keen to assist them and help them flourish.
"I've been on the chamber's board for three years and we're like-minded people who want to make a difference.
"It's important local businesses have a source of information and backup with advocacy, connection and networking."
A University of Wollongong graduate with a Bachelor of Commerce and Marketing, Mrs Hand urged the community to support local businesses during the difficult times they face due to COVID-19 lockdown restrictions.
"I find that connection is important, now more than ever as some businesses are extremely isolated and need that support," she said.
"It's been such a tricky time for businesses but this time we're prepared a bit better, it's not like the last time where we were going into the deep unknown.
"While people are struggling and some can't open their doors, other businesses have been supported by their customer base so it's important that the community rallies around businesses and supports them.
"It means money is coming into the community and if we rally together and hold fast, we'll bounce back."
Mrs Hand looks forward to a brighter future for local businesses.
"We hope to drive our membership base to give members a fantastic source of resources, that's our main goal and to support local businesses," she said.
"Once events are back on we'll jump in wholeheartedly.
"There's so many amazing and diverse businesses in Wagga and we want to get behind them and support them and once our shop local gift card is up and running that will make a huge difference."
Managing director of Sheathers Painting Wagga, Mr Sheather joined the board last year.
"I could not be more grateful to accept the position as vice president to this well established and well loved organisation that consists of an extremely talented board and long history of dedicated members and sponsors," he said.
The chamber's business manager Serena Hardwick thanked the outgoing president and vice president for their dedication and welcomed Mrs Hand and Mr Sheather.
"Jennifer and Tim both bring a wealth of experience and knowledge with them in their new roles and we acknowledge their commitment as executive members of the board in their volunteer roles," Ms Hardwick said.
"Their goals as leaders are to continue to build on the past achievements of the chamber by supporting and assisting businesses to innovate and thrive."
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