Hundreds of Australians including Graeme Samuel, Ita Buttrose and The Veronicas have banded to together in a letter to Prime Minister Scott Morrison calling for dementia care funding in next month's budget.
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Professor Samuel, chair of Dementia Australia, says the letter signed by 200 advocates is written on behalf of the half a million Australians living with dementia and the 1.6 million people caring for them.
He says after 20 years of reviews and reports, now is the time for the government to fund quality dementia care.
"We have written to the prime minster as a matter of urgency to ensure this once in a generation opportunity to transform dementia care and the aged care system overall is seized by the government," Prof Samuel said.
"We expect a significant investment and transformation in the May budget that will make a profound difference to the experience of people affected by dementia - now and for generations to come."
The group calls for the urgent implementation of Dementia Australia's road map for quality care, which has been presented to the government in response to reforms recommended by the aged care royal commission.
The road map highlights three key areas of transformation - improving dementia support, building workforce capacity and implementing dementia-friendly design.
If adopted, advocates believe it will make a substantial difference to the delivery of quality care for people affected by dementia, and their families and carers.
Australian Associated Press