Ally Berlow opened up The Caffeinated Co, in the Piazza on Baylis Street last week.

"I have been making coffee for about 10 years now and it's been a real big dream of mine to build something for myself, and also everyone else," she said.

"I am just totally about including everyone, and having a place full of love and happiness - that is why I started it all.

"I love caffeinating people."

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Ms Berlow describes herself as a typical "nervous nellie" who had been putting off opening her own business, even though it had been a dream for so long.

"I definitely think I have reached a point in my life where I think it was about time ... I was not sure if I should take the leap," she said.

"But, I thought with coronavirus and all of this drama going on in the world, I thought 'why not, why not give it a crack'.

"I also have my lovely best friend who works with me and I couldn't do it without her."

Ms Berlow said while she has set up in the Piazza, business these days do not solely rely on walk-in customers.

She added that having signage is important, but even more so is having an active social media page.

"I think social media is really important these days when it comes to selling a business," Ms Berlow said.

"People are all over their phones, and when they are having a quick flick through, I think it is essential to have your brand on there.

"A five-minute quick scroll and seeing what is on offer is perfect, and you want them to see you."

Ms Berlow said her first week has been fantastic, and she has garnered a lot of support from the community.

"The first week has been amazing," she said.

"I am over the moon. I couldn't ask for anything more.

I feel like a lot of my friends and family have been supporting me for a number of years, but I am getting so much support from the people here in the Piazza and I am already meeting some beautiful new customers."

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