"Shop Fitzmaurice" has officially launched after months of planning by a group of shopkeepers who banded together to help one another survive the coronavirus-led economic downturn.

Louise Leahy, Belle Armstrong, Roley McIntyre, Fiona Beggs and Louise Golden have now registered Shop Fitzmaurice as a not-for-profit organisation which aims to promote all of the businesses in their end of town.

"It all came basically from COVID hitting. The week of COVID we all met out on the street and said, 'What are we going to do?' because no-one knew what was going to happen," Ms McIntyre said.

"I had an idea maybe we could take it online. That was the original thinking anyway, but it morphed into something completely different and even better".

After months of supporting each other through lockdown, the group decided to formalise their projects under the Shop Fitzmaurice banner.

To coincide with their official launch, the group has printed brochures featuring a walking map of the area, which they hope will encourage visitors.

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"We wanted people to feel that they could come into Wagga, pick up a brochure and spend an entire day down here," Ms McIntyre said.

"They can stay in the accommodation, they can buy their food and drinks, they can have a day spa or a treatment, and they can come shopping," Ms McIntyre said.

The group hope the brochure will be used by locals and visitors alike, especially as regional tourism booms in Australia in the stead of overseas trips made virtually impossible by the virus.

BEC Wagga business advisor Ann Sutton praised Ms McIntyre for taking initiative and "leading the charge" on the Shop Fitzmaurice project.

"I think it's great they're trying to get an attention down that end of town. And it's becoming a lovely part of town," Ms Sutton said.

BEC has this year organised a number of workshops and other events to support the Shop Fitzmaurice group and the wider precinct.

"I would just hope that all those businesses can be successful. That people do realise they need to come and shop down the other end of town," Ms Sutton said.

"I think it's been probably quite hard for a lot of them, but lots of them seem to have survived. Which has been quite remarkable."

Texas Jane co-owner Belle Armstrong said the Shop Fitzmaurice group was incredibly grateful for the ongoing support from the community.

"A massive shout out and a thank you to all our customers who have actually come done and supported us and made this precinct possible. They're kind of the lifeline," Ms Armstrong said.