The big, red Holden signs above Wagga Motors have been taken down, after having served as an iconic part of Wagga's streetscape for many decades.
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The very last Holden car rolled out of the Dobney Avenue dealership on September 5, and the brand itself will officially shut down by 2021.
Wagga Motors' Richard Braid will be keeping the old Holden sign for sentimental reasons, saying it has had a special place in his family ever since his grandfather founded the dealership nearly seven decades ago.
"It was a massive shock, but over a period of time you just have to accept this is how it's going to be, and we've got to move on to the next chapter," Mr Braid said.
"One thing that hasn't changed is the ownership, the professionalism, and the friendly staff we've got. The sign is gone, but everything else stays."
The dealership will continue to provide replacement parts and service old Holden cars, but will not be selling any more new Holdens in future.
It was a sad day for members of the Riverina Monaro Club, most of whom have been die-hard Holden loyalists since they were on their L-plates.
The Holden fan club gathered for one last photoshoot with the Holden sign before it was taken down, and club member Tony Kelly said it was an emotional moment for all of them.
He owns an HQ and an FJ, both of which he associates with fond childhood memories.
"I drove the old FJ Holden to school in the last years of high school. It's pretty hard to let go so I've had it for 30 years," Mr Kelly said.
"They're only getting harder and harder to come by and the values going up, but there's a lot of sentimental value that's hard to put a dollar value on. It has a special place in a lot of people's hearts."
Wagga Motor's Olivia Wilcox said the signs meant a great deal to Wagga's motoring enthusiasts, who had been anxiously waiting to see what would become of the Holden signs.
"There were people coming in every morning, parking their car, and getting their photos in front of the sign," Ms Wilcox said.
"There were people contacting us wanting to know the general welfare of the signs. I think we had at least 20 messages a day for a month."