What started as a hobby in her garden shed has become a fully-fledged business for Wagga florist Emma White.
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Ms White, aged 27, started putting together bouquets in June 2019 and 12 months later left a career in disability support work to pursue Emmylou Wildflowers full-time.
"I just started in my tiny little shed at home because I wanted to make my own little dried flower bar. I posted my photos on Instagram and from there people just wanted to buy my flowers, which was really surprising," she said.
"I thought that I could do that on the side and then it took over a little bit and then I had this amazing opportunity ... to open in a shop."
Ms White this month started selling flowers in the new Fitzmaurice Street boutique Ruby Tuesday.
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"There were some daunting times because you're obviously taking such a huge leap. But I think, especially in 2020, people are respecting women in business and allowing younger people to be creative," she said.
"There's no time like now and I think the only way you're going to do your dreams is just to do it.
"I think say yes to absolutely everything. That's what I did. Even if I didn't feel confident I'd just do it anyway."
Women in Business Wagga president Jennifer Galloway said the city had seen an uptake in small businesses and "side-hustles" during the coronavirus pandemic.
"We're in a really interesting space in this community where there's kind of this entrepreneurial spirit," Mrs Galloway said.
"From a women in business perspective, we've got a mentor program so we've had that for a number of years and that's been really successful ... in helping businesses to start up."
Wagga Business Chamber's Serena Hardwick said her organisation was trying to nurture new business owners "to try new things".
"And to connect with people around you who can help you and support you and help you decide when to grow," she said.
"We treat business like an ecosystem. So there are all different elements and they all complement one another and no business is kind of the same.
"So I think it's really exciting, and acknowledging that Wagga has a young population ... it's really nice to see those businesses coming up and filling the gaps of new innovative products."