Wagga, Junee and Gundagai will feature in a new season of the Taste of Australia cooking and travel TV show.
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The show's 10-episode second season will exclusively focus on NSW locations, including the Riverina and the Murrumbidgee River with episodes airing on Network 10 from 25 July to 24 October.
Promotional material for the new episodes shows Taste of Australia host Hayden Quinn learning about Aboriginal cooking ingredients at Wagga Beach, visiting Junee Licorice and Chocolate Factory and sourcing rice direct from a farm in the Riverina.
An episode of another Network 10 show, The Living Room, will visit Narrandera.
The two shows combined reach more than 5.2 million viewers weekly.
Government tourism agency Destination NSW has partnered with the lifestyle shows to inspire "potential travellers to plan a future NSW adventure".
Destination NSW chief executive officer Steve Cox said the segments were secured as part of the Love NSW tourism recovery program.
"We know that viewers respond positively to these broadcast integrations because they value being taken behind the scenes by trusted and respected hosts to learn more about the places and faces of NSW," Mr Cox said.
"Our operators reported an increase in bookings, enquiries and social followers after recent coverage on primetime television, which is why Destination NSW is committed to securing these opportunities to drive return for our regions and industry."