Toilet paper was in short supply at Coles and Woolworths in the central business district of Wagga on Friday morning.

Both supermarkets announced mid-week that they would reinstate product limits for toilet paper, flour, sugar, eggs, mince, rice, hand sanitiser, long life milk, pasta and paper towels at all their Victorian stores.

However, the two packet limit on these products were also enforced at Woolworths stores in Wagga whereas Coles has put one pack limits on toilet paper and paper towels effective from today.

A Woolworths spokesperson said they had seen "higher than usual demand" for toilet paper in parts of NSW. The spokesperson said they are pleading with customers to only purchase items as they need.

"We saw pockets of higher than usual demand for toilet roll across parts of New South Wales yesterday, but not anywhere near the levels we saw in Victoria," they said.

"We'll keep a close eye on demand over the coming days. We continue to ask customer to buy only what they need, as there is plenty of stock to replenish our shelves."

A Coles spokesperson said they asked customers to continue to shop normally so that everyone could access the food and groceries they need.