SOME ideas are so bewildering and make such little sense, your curiosity generally gets the better of you.
I find that out the other day when I simply couldn't walk past a packet of Mountain Dew-flavoured Doritos at the grocery store.
Sure, I like Mountain Dew and Doritos. But together? The publicity stunt worked though and I forked over my $2, because most of us are willing to give anything a go once.
They tasted even worse than expected, basically the 'coronavirus of snack foods'. Chances are this abomination won't last long, but the company's quest to generate more publicity from the quirky flavour was effectively a success.
Netball Australia is taking a similar scenario by introducing a two-point 'super goal' in Super Netball games this season.
In the last five minutes of every quarter players can attempt a shot at least 1.9 metres from the hoop, which will count for two goals.
It's been met with widespread disdain, with fans angry they haven't been listened to after a poll distributed earlier this year which asked if a super-goal would be supported was met with a resounding no.
Players and coaches are fuming they weren't even consulted before arguably the biggest rule chance in netball history was confirmed just six weeks before the start of the season.
While most have hammered the chance some former players, including Australian legends Liz Ellis and Sharni Layton, have stated they're prepared to give it a chance in pointing out netball hasn't taken enough risks.
It's just the latest in a long line of hair brained schemes cooked up by sports administrators desperate to maintain relevance once their sports resume.
Their are two trains of thought here. Some say if you're standing still, you're going backwards. Others are adamant that if something ain't broke, don't fix it.
I get what Super Netball is trying to do. The last two days they've received a massive spike in exposure as people debate the merits of the rule.
And with negotiations for a new deal with Channel Nine to begin soon, all publicity is good publicity.
Marrar netball coach Matt Scofield clearly isn't a fan.
"I don't think it's the right thing to do," he said.
"They put out a poll to the fans and it was a resounding no, then to not consult the players or coaches and just do it anyway, that was a bit much.
"It doesn't help anybody because international rules aren't like that. It's a Super Netball thing only, which is going to make it hard for players coming through to adapt."
The NRL has pulled similar moves this year by introducing a 'six again' rule and returning to a one-referee system, without consulting the clubs.
While the six again rule has made for a quicker game, has it made for a better game? I can't remember a bigger divide between the top eight and bottom eight teams, as the lower quality sides struggle to adapt to the pace of the game.
The average margin in games has increased from 11 to 17, and there is an argument fans may eventually lose interest in watching how the rule unfolds and tire of watching blowouts.
The latest sports 'hot take' arrived on Thursday when it was revealed rugby league's Australian Kangaroos are in talks with rugby union's All Blacks on playing a hybrid game.
Again, it's an idea designed to generate money and eyeballs on TV screens when the sports, rugby union especially, can use both.
But I feel the best long term strategy for rugby league is to continue building on the international game.
Once about as relevant as Sam Newman due to Australia's dominance, Tonga's upset of the Roos last year was the injection it badly needed.
Instead of building on the renewed interest by going on a tour of England, that has now been scrapped and we may not see Tonga in action again for quite some time.
Some quick money now is tempting, but the long term game of shoring up your rusted on fan base first and ensuring they're not disillusioned is still the best option.