Wagga shoppers have confirmed predictions that people will cut back on everyday spending due to financial uncertainty in the coronavirus pandemic's aftermath.
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Marc and Rachelle Longmore were out shopping in Baylis Street this week because Marc needed a new suit.
However, Mr Longmore said they had been spending a lot less on entertainment, largely because of events being cancelled and venues closed, but had made their own decision to cut back on other expenses.
"We've definitely been spending less, especially on groceries," he said.
"There has been a lot more bulk buying and cooking things that last longer and a lot less junk food.
"We've cut back on spending due to uncertainty over JobKeeper [wage subsidies] and JobSeeker [higher welfare payments] and how long that is going to last."
Josie, a retired woman from Wagga who declined to give her last name, said she and her friends had been spending less due to health concerns, rather than out of an attempt to save money.
"I've been spending the least amount of time shopping as possible as I have concerns about the health risks," she said.
"We've all got family and we don't want to pass anything on to them or catch anything ourselves."
Sydney consulting firm Taylor Fry has estimated Wagga's postcode will be in the middle of the pack in terms of coronavirus-induced economic damage as some of its middle-income earners would suffer cuts to income.
Taylor Fry principal Alan Greenfield said rural areas of the Riverina would be impacted less than average, but Wagga and Griffith "have both fared worse than average".
"Like other regional centres that service the surrounding agricultural areas, these regional centres have a relatively higher proportion of the population in service industries - professional services, hospitality and tourism - and these industries have been more affected by the COVID-19 restrictions," he said.
"The Riverina demographics have also played a part in limiting the impact on local businesses since Riverina residents are already 22 per cent more likely to be unemployed or retired than the state average.
"Retirees and the unemployed are less affected as their financial position remains relatively unchanged."
An interactive map displaying the financial impact across all postcodes in Australia can be found on Taylor Fry's website.