There will now be more rideshare cars on the road in Wagga, with Ola's official launch encouraging more drivers to get on the road.
The move to Wagga is part of an expansion through regional Australia, just over a year after competitor Uber became the first rideshare service to set up shop in the city.
Ola Australia and New Zealand managing director Simon Smith said Wagga was a "logical next step" for the company as a large regional centre.
Mr Smith said the company believed in "giving drivers a fairer share of the fare" than its competitors and it had signed up a strong number of initial drivers ahead of the launch.
"We've got enough signed up now that we believe we'd offer a great service," he said.
In the coming weeks he said both new drivers and passengers would be offered a variety of incentives to give the platform a go.
Among those starting to drive for Ola today is Owen Sandry, who said he decided to sign up after his research found the company offered a lower commission rate than what he was used to.
"When you're self employed that's a big thing," he said.
Mr Sandry said competition would help the Wagga rideshare market overall with some first-time drivers having signed up alongside those already driving for Uber who were trying out the new platform.
"I think it's just going to reinvigorate that platform again," he said.
He said it was important for people in a regional community like Wagga to have more options, with additional drivers taking passengers at peak times improving safety for young people heading home after a night out.
"It's pretty exciting that Wagga is getting the attention it deserves," he said.
Mr Sandry said as a rideshare driver in Wagga he enjoyed working flexibly while meeting people from across the city.
"You see a large, diverse section of the community," he said.
"It is quite nice to have a chat and you get to know your regular passengers."
Mr Smith said Ola had noticed Wagga drivers were citing the social benefits of rideshare apps when signing up.
"We've seen probably a slightly older demographic of drivers in Wagga, more people signing up telling us they're either doing it to supplement their income or as an opportunity to just get out of the house and meet people and do their bit for the community," he said.