Members of Wagga's sporting and music scenes have called for a focus on infrastructure to be at the centre of the council's latest plan to improve events in the city.
The Events Strategy and Action Plan 2020-2024 was put to the public for feedback on what events people want to see brought to Wagga, and what the council can do to achieve that.
Dale Allison, of Allison Music, put down missing out on big-name artists like Elton John, who recently visited the Border, to a lack of appropriate infrastructure.
"If you are a promoter for a large scale act like Elton John, you are looking for the right infrastructure and a track record of similar acts, which again is made through having that infrastructure to begin with," he said.
"This might even be able to happen with the new Riverside development in Wagga where they can cater for a reasonably sized outdoor venue for concerts."
Mr Allison said he hoped the plan would cater for Wagga's future needs.
"Having that infrastructure available means we can start to build that track record which will hopefully only snowball from there," he said.
Cricket Wagga chairman Kerry Geale said sporting events would also benefit from improved infrastructure.
"We see already the AFL coming to Wagga and recently the NRL last year, but I think we'd benefit from a bigger focus on cricket too," he said.
Mr Geale said a Big Bash match in Wagga would not only bring in tourist numbers but also create a new appreciation cricket.
"Because it's over and done with in a few hours, unlike a test match, it gives people from nearby towns more incentive to come for a day trip without the big commitment of a longer stay," he said.
"These sorts of matches get people really hyped up too, they get excited and we want that to rub off on the younger people here to keep them enthusiastic about cricket."
The Robertson Oval pitch was not the issue, according to Mr Geale, who said there instead needed to be "bigger grand stands and more seating options for spectators".
Council's visitor economy and events coordinator, Fiona Hamilton, said issues like infrastructure were the type of suggestions they were hoping to see from the public.
"Things like infrastructure and how to accommodate for bigger events is exactly the type of feedback we are after," she said.
Ms Hamilton said the plan was already considering a month-long cycling event which will build on the recently installed Active Travel Plan infrastructure and Pomingalarna Reserve.
Submissions of feedback around the plan close March 3.