WHY not us?
It's a term baseball's Boston Red Sox adopted when they broke an 86-year World Series title drought in 2004.
Many other teams in many sports have since adopted this phrase, whether they're looking to snap a drought of their own or are despised underdogs before a big game.
And after almost 10,000 fans packed out Coff Harbour's C.Ex International Stadium to watch the Sydney Sixers take on Adelaide on January 5, Wagga cricket fans could be asking the same question.
As other sports make big strides in attracting elite sport to the region, cricket needs to follow suit and after already hosting Women's Big Bash League and Sheffield Shield fixtures in the past, a Big Bash League game is the logical next step.
The city has proven it can play host to top level sport after last year's NRL clash between eventual grand finalists Canberra and Penrith went off without a hitch.
Richmond and GWS will play a fully fledged AFLW match as well as an AFL trial next month.
Sydney FC and Newcastle have begun an agreement to play A-League and W-League trials on alternate years.
Which brings us to cricket.
For the last couple of years there have been constant complaints from fans that the Big Bash League goes for too long, there's too many fixtures and interest from fans would be better maintained if it adopted a shorter schedule.
Given its one of the game's biggest revenue raisers Cricket Australia were hesitant to do so, and instead introduced a fixture this summer where two games were scheduled on the one day a handful of times.
It meant the earlier games at times started around 3pm, sometimes on weekdays which had a massive impact on crowds.
Instead of playing those games at a virtually empty Adelaide Oval which looks terrible on TV, why not take those games to regional centres like Wagga?
For it to happen Robertson Oval would likely require upgrades to the facilities surrounding the field.
The playing surface is one of the best in regional NSW after work seven years ago ensured several improvement, notably its drainage.
The next step is finding the money for an undercover grandstand, as there is currently nowhere for fans to seek relief from the heat.
But if you build it, they will come. Why not us?