The 'Reflect Respect' campaign by Wagga City Council centred around the release of A Modern Day Guide For Gentlemen which outlines 24 tips for men on leading a respectful life.

The booklet, distributed around the city's pubs and clubs where alcohol consumption is a focus, was said to be a tongue-in-cheek means of spreading a serious message according to the council.

However, certain publicans feel they may have missed the mark.

Wagga City Council's director of community, Janice Summerhayes, said they have heard positive community feedback on their end.

"There have been requests right across the region as far as Newcastle and West Wyalong asking for the guides to have in their businesses," she said.

"Many of our pubs are the biggest advocates, and we've had a range of sporting clubs and organisations asking for more information."

Ms Summerhayes described the campaign as "much needed and very timely".

"The intent is a bit tongue-in-cheek but underlying is a serious message," she said.

"It is highlighting the subtle things you say and do as a parent, partner, work colleague or neighbour that contributes to gender inequality.

Members of the public have reported noticing advertising for the campaign in women's bathrooms, raising concerns over the target audience.

"The advertising is in those places because we do have women asking us to give tips so they can have conversations with men in their lives," Ms Summerhayes said.

"It is everyone's responsibility to be a champion on this issue."

The light hearted nature of the campaign was not well received by everyone, though.

Domestic Violence NSW CEO Joanne Yates said the issue was serious and needed to be treated accordingly.

"While it is understandable, possibly, that some people may wish to take a light hearted approach to an issue as confronting as intimate partner violence, for victim survivors, violence is neither funny nor trivial," she said.

"Domestic violence and disrespect for women to which it is related remains an all too prevalent and serious issue - one that results in the death of a woman every week at the hands of her partner or former partner."

Ms Yates reiterated the importance of avoiding trivialising domestic violence, and said any campaigning should be done so after thorough research and understanding.

"Materials designed to inform and educate about the forms of behaviour related to domestic violence or those designed to change such behaviour ought to be developed with the assistance of those with expertise," she said.

Wagga woman and former councillor Mary Kidson, however, felt the guide presented a simpler approach that would resonate with a wider audience.

"The current question nationwide is leadership and I think the council is showing some leadership on some very grave issues which is to be commended," she said.

"I can understand that it is a serious issue and turning it into a light hearted campaign may be sensitive but perhaps by making it a bit light hearted it will really make people read it to see what it's about."

Going as far as saying she "loved" the campaign, Mrs Kidson said all sense of humour aside, it was the simplicity that got the message across.

"As someone with a sense of humor I don't mind lighthearted, but it needs to be in very simple language and that is what they have done," she said.

"Having said that, we can't tell whether the booklet is going to have a significant affect on people, only time will tell that.

"It needs to be very seriously evaluated over a reasonable period of time."