A Riverina business has seen a welcome spike in sales following the introduction of the Buy from the Bush campaign - a welcome initiative as drought continues to ravage regional NSW.
Kindly Darling co-owner Alison Swanston said Buy from the Bush has not only boosted their sales but also increased their social media reach.
Buy from the Bush founder Grace Brennan says she's thrilled to see the movement enter into a partnership with digital payments business PayPal Australia to encourage more trade into rural communities.
It aims to build on the success of Buy from the Bush through the launch of a new gifting portal designed for Aussies to discover unique and purposeful gifts this Christmas.
The PayPal portal features 20 businesses from across the country, including Kindly Darling from Temora.
"Most of our online orders are from Sydney now, and people will tell us they found us through the campaign," Ms Swanston said.
"It is excellent because around Christmas time, and they can get things they need and know they are doing something that is helping areas which are struggling from the drought.
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"They know their money is going directly to regional areas."
The drought has no doubt made it hard for Kindly Darling, which has been open for less than a year Ms Swanston said.
"It has been hard because there is not as much as disposable income for people to spend," she told The Daily Advertiser.
"But it is great for morale to have shops open in the main street in Temora because it is depressing when shops are closed.
"But we so we are so excited and so honoured to be selected for the PayPal initiative, we were just jumping up and down."
Sydney resident Meredith Donkin has been promoting the campaign amongst friends and family on her social media channels after seeing it on Instagram.
"It is something tangible that we can do to support our country friends," she said.
"I buy a lot of stuff online because I work full-time, so it is a no-brainer.
"People are talking about it more and more as the campaign ramps up."
Mrs Donkin said when choosing who to buy off, she makes sure to support the two types of businesses cropping up.
"I want to support the small shop front which is paying retail overheads and also the farmers who are running a business out of the home to supplement their income during a drought," she said.
"I have been amazed by the variety and quality of products coming out of regional areas."