Businesses without an online platform and social media presence are missing out on opportunities to expand their offerings, according to local experts.
Small business owners across the city wanting to expand traffic and increase their digital sales are encouraged to attend a seminar later this month.
The Digital Bootcamp by NetStripes, in partnership with the Wagga Business Chamber, is subsidised by the NSW government and is heading to Wagga on November 26 to 27.
The chamber's event manager Casey Wilson said businesses that do not have an online presence are not reaching entire markets.
"If you're not online or digital, you're not in the market with everyone else in this day and age and you're missing a whole group of people," Ms Wilson said.
"I think a lot of bricks and mortar businesses miss out as many people do their shopping after work or when their kids go to bed at 9pm.
"If these shoppers have the opportunity to buy from local businesses online, I think there's a market for it."
The half-day workshops are designed to give small business owners a seismic shift in their knowledge and confidence on how to run a business in the digital world.
Next In Line Films sales manager Wayne Jenkins attended the workshop last year and said, at his age, it is hard to keep up with the latest social media platforms.
"The workshops were up to date and I learnt a lot ... I'm 60 years old and I'm catching up in some respects," Mr Jenkins said.
"I'll be going again ... to keep up to date with all the social media platforms coming out so I can get on board and run with it."
Mr Jenkins said being equipped with digital skills is crucial to the video production company that creates video and films for websites, social media and television advertisements.
"Over the years it's changed from sending our films and video on discs, old tapes and thumb drives," he said.
"Now we use programs via the internet ... it's a big part of our business and it's important I get my head around it."
Vanessa Stanley, co-owner of Stanley Homes and Jim's Building Inspections Wagga, said it is paramount that she stays up to date with the latest technologies in order to connect with customers.
"The workshop assisted me to build an online presence as well as making me think about the impact of changing technologies on our business," she said.
"I learnt tricks and tips on customer personas and buying cycles and developed strategies to target our ideal customer.
"I also had the opportunity to meet some wonderful business owners, some of whom I've kept in contact with."
The workshops will be held at Wagga City Council and become fully subsidised by the state government, with the code: DROUGHT RELIEF.