But yet after an incident with ABC presenter Leigh Sales earlier this week, the question of greeting etiquette and social obligation has come once again to the forefront of public conversation.

Wagga businesswoman Naomi Miller deals with greeting new people in a professional setting almost every day, and said there was often a need to establish boundaries.

"It's more professional and appropriate to shake hands verses a kiss, even for women to women and women to men," she said.

"It doesn't matter what sex, it just keeps it more professional."

Ms Miller is the chief marketing officer for Borambola Wines and also a member of Wagga Women in Business.

The discussion follows an incident where Leigh Sales was greeted on stage at a charity event by a man who first offered his cheek to her, but at the last minute, turned his head to kiss her on the lips.

Sales spoke out about the incident, saying in a statement that she "was offended and angered by the incident" and had "strong words to the man involved, he apologised and I accepted that apology".

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Ms Miller said she herself had been in situations where greetings were made uncomfortable by overstepping boundaries.

"I have been in work situations before where there has been inappropriate touching and comments, things like touching on the shoulder or arm, or grabbing my hand and kissing the back of it," she said.

"It may be males thinking it's gentlemanly but I didn't think it was appropriate.

"It makes you feel a bit embarrassed."

According to Ms Miller, it can also be a generational difference.

"I recently went to function for wine-matching dinner with a group of elderly people, and the men definitely still think it's okay from there generation to go in and do a kiss or a hug, and it was the first time I met them, so you do tend to go with it but if I had the choice I wouldn't do that," she said.

It is often drilled into people at a young age that forced physical contact and greetings that invade different personal boundaries are okay.

"When you're a child and your parents have friends over, they might say give Aunty so-and-so a kiss goodnight even if they're not related or the child doesn't know therm," Ms Miller said.

"I saw that happen recently and thought it was weird. The person had their child give me a hug and a kiss and I didn't even really know them, but that sort of choice should be up to the child no matter how old they are."

The man involved in the incident with Sales did apologise to her privately and publicly.