A NATIONWIDE competition has sparked some creativity in the city's residents, who have been thinking about Wagga's claim to fame.
The Festival of Wot? launched just last month, promising one lucky destination a free festival dedicated to what they should be most famous for.
So far Wagga has four suggestions submitted, which could see a festival of the Chiko Roll, inland surfing, Wayne Carey or bushrangers come to town.
General Manager Richie Robinson, of Destination Riverina Murray, said the "odd and obscure" ideas make for the most memorable events, so do not knocked down out-of-the-box thinking.
"The key for creating and establishing iconic events is uniqueness and point of difference because tourists want to travel where they can't experience it anywhere else," he said.
"The Parkes Elvis Festival has been around for a long time, but in its first, second and third year I am sure it would have been a small, grassroots effort - now it's attracting international visitors".
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The city is short on natural attractions such as beaches and mountain ranges, said Mr Robinson who believes events are the solution to boosting visitation.
"I definitely would encourage people to come forward with ideas for this competition, but if it isn't picked then come to us," Mr Robinson said.
"Wagga is recognisable and memorable and there are opportunities here."