Hundreds of people would walk into Sam Ziff's Thorne Street cafe each week.
Some are return customers. Others are new to the brew.
If 100 people come through the doors in a week, 45 of them will have known a struggle with mental health.
More alarmingly however, according to Beyond Blue, it is likely that at least one person in the cafe that week will be considering suicide.
Recognising his unique position in being able to meet a cross-section of the community every day, this month Mr Ziff started a GoFundMe in support of Suicide Prevention Australia.
"We've got a big platform here," said the 21-year-old cafe owner.
"We see a lot of people come through and we [interact] with a lot of people online. I just want to help people, it's all I've ever wanted to do.
"It's a hard topic, but if we can stop just one person from making this decision, then that's enough."
The GoFundMe is just the first step of what he hopes will become an ongoing focus.
"That's all I can do right now," he said.
"But I'm talking to Mission Australia to see if we can make an event over in Collins Park in October."
Himself in his early 20s, Mr Ziff has come to understand that life's tragedies do not recognise age groups.
"We've all gone through trauma, most people will experience anxiety or depression at some point in their life," he said.
"[No-one's] too young to experience trauma, but if they're getting to the stage where they think there's no-one out there to help, it's just not true. It's just not true that the only way out is to take your own life.
"At any age it's sad, but when they're young, there's just so much life ahead of them."
According to data compiled by Beyond Blue in 2010-14, instances of suicide increase dramatically in remote centres.
While major cities see a rate of 9.8 per 100,000, residents of inner regional areas have a rate of 13.1 per 100,000 people.
In smaller cities, the impact of suicide is more acutely felt by a community that is generally better connected.
"I've known a couple of people who did it," Mr Ziff said.
"I went to school with one, the others were mutual friends. They were kids really, ranging in age from teens to early 20s."
It was these tragedies that sparked Mr Ziff's passion for promoting awareness, as he says, educating himself as he raises the tough questions with others.
"I was oblivious to it before that, I couldn't understand how someone could get to that point," he said.
"It was confronting and confusing for me, I was just so sad for their families. "You wouldn't know it was coming, they didn't talk about it. It just happened."
If you or someone you know needs help, contact:
Lifeline - 13 11 14
Suicide Call Back Service - 1300 659 467
Kids Helpline - 1800 55 1800
MensLine Australia - 1300 78 99 78