NSW Police and officers across the country are urging motorists to choose road safety as today marks the start of the fifth United Nations Global Road Safety Week.
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Michael Corboy, Traffic and Highway patrol commander assistant commissioner, said this week will not only serve as a tragic reminder for those that have lost loved ones in road crashes in the state, but also across Australia.
"In the last twelve months, 1176 lives have been lost across Australia, 370 of those were in NSW," Mr Corboy said.
"That is that many family, friends, and others, all directly impacted by road trauma.
"Then take a moment to consider the police, ambulance paramedics, fire rescue personnel, volunteer emergency personnel, and medical staff, who have had to deal with such tragedies on our roads."
Mr Corboy said it is time for road users to consider their behaviour on our roads and help police "drive down the road toll".
"Police and partner agencies across Australia are all focussed on road safety, through education, engagement, enforcement, and treatment," he said.
"Those who have used drugs, or consumed alcohol should not be driving; drivers need to stick to the speed limit, and drive to the road conditions
"Motorcycle riders need to wear the right safety gear, and helmet, consider their own riding experience, and their limits."
Traffic and Highway Patrol Command officers will continue to conduct speed enforcement, random breath and mobile drug testing, driver and vehicle compliance, along with community engagement and education programs, all in an effort to keep road users safe on NSW roads.
"Cyclists need to wear proper helmets, bright clothing, and make sure they are visible to other road users," said assistant commission Mr Corboy.
"Pedestrians need to make sure they cross at controlled points, are not distracted, and wear bright clothing - particularly at night."