Temora has been able to use the town's and the region's name recognition to beat rural population decline over the past five years, according to its mayor.
While Wagga is looking at going its own way on advertising itself to potential new residents, Temora is part of multiple groups and its own strategy for future growth.
Temora Shire mayor Rick Firman said the council was working on different fronts to attract new residents.
"There's a several-pronged approach. We're a great believer in the Country Change program. It used to be held in Sydney and we have always had a strong contingent from council, business and the general community," he said.
"That worked very well for us and you can see our population has grown in the census from 2011 to 2016 by nearly 300 residents."
Couple Lyn and Jack Jefferis, aged 67 and 71, have been welcomed with open arms since they moved from Wollongong to Temora eight months ago.
A strong sense of community and familiarity from previous journeys to the town's aviation museum helped Temora stand out as an option for the 'treechange'.
"It was a financial decision as well as a lifestyle decision," Mrs Jefferis said.
"We were very much coastal people and never lived anywhere else but Wollongong, but we had seen our lovely town turn into a suburb of Sydney."
"The money we built our new Temora house with couldn't get you an empty block in Wollongong."
Mrs Jefferis said places like Temora "needed to sell the town more" to new residents.
"I would like in future to organise a bus to come in from the coast and give people a look at the Riverina," she said.
"That would be 40 people coming to the town, they would spend money and really have a good look around."
Cr Firman said giving prospective residents a sample of the region, such as with the new version of Country Change, was paying off.
"I think it has been every good for us because it sows that seed," he said.
Cr Firman said the 'Canola Trail' concept built around the Coolamon Cheese, Junee Licorice and Chocolate Factory and the Temora Aviation Museum was also working to showcase the region.