A Sydney-centred advertising campaign aimed at getting 'tree changers' to move to Wagga could face a review after Monday's council meeting.
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Wagga Mayor Greg Conkey said the aim was to make sure the council was getting value for spending $80,000 to re-join the 'Evocities' ad campaign with six other regional centres in NSW.
"Evocities has been running a long time and council has been a part of it until now," he said.
"We are questioning whether the results are attracting people to rural and regional areas in a way that is value for money."
Cr Conkey said the council would also consider funding its own campaign exclusively for Wagga.
Caroline Candusso moved to Wagga from Sydney 13 years ago and said she supported the concept of using advertising to attract new residents but it was up to the council to decide if the cost was worth it.
"We came here with what we called a 'three-year pit stop plan' and we saw it as an opportunity to rejuvenate as we were working such long hours in Sydney and the expenses of living in a big city," she said.
"We did the three years and then we stayed.
"We were aware at the time that there was a push for the possibility of moving to these regional cities...for a face-value marketing campaign, it appealed to us.
"I wouldn't be able to comment on how successful it has been for (Wagga council)."
Evocities has launched a video and radio campaign in Sydney. with an expectation the 40 ads "will be viewed over 2.2 million times".
"Unfortunately there is no further data available that demonstrates the direct link of Evocities campaigns and people relocating," a report to Wagga councillors stated.
Figures from real estate website Domain show that Wagga was falling behind the Central Coast and regional areas like Dubbo and Orana, the Southern Highlands and Hunter Valley in terms of attracting new residents from Sydney.
Albury, Armidale, Bathurst, Dubbo, Orange and Tamworth councils are also participating in and helping fund Evocities.
Cr Conkey said Wagga would continue supporting regional city and rural development.
"Sydney is growing a fast rate but the lifestyle it offers doesn't have a patch on what we can provide," he said.