Budding entrepreneurs in Wagga are in for a healthy dose of inspiration next week when successful businesswoman Lisa Messenger visits town.
Originally from Coolah in regional NSW, Ms Messenger launched the print magazine The Collective Hub five years ago.
Despite having no prior print or media experience, she was able to make the magazine an international success, with The Collective Hub reaching 37 countries within its first 18 months.
Now, after retiring the print side of the operation, Ms Messenger is embarking on a tour of regional NSW to share what she has learnt about business with other budding entrepreneurs.
“I came to Wagga about four years ago, and I was blown away by all the creatives and startups and entrepreneurs in and around the city,” Ms Messenger said.
“I thought it was absolutely phenomenal, and the beauty is that now anyone can be a fantastic entrepreneur – all they need is a laptop and a kitchen table.”
Ms Messenger said her talk in Wagga will cover everything from taking the first steps as a start-up to how to branch out into international markets.
“A lot of it will be the basic stuff like how to create a startup and what some of the things are that you can do to dispel the myths around the status quo,” she said.
“I truly believe anything is possible and you can enter any industry, so I’ll give tips on how to enter saturated markets, how to overcome geographic barriers, and talk about how bigger is not always better.”
Her visit comes as Wagga’s entrepreneur movement becomes stronger than ever before, with more and more people based in regional Australia looking to pursue their passion projects.
President of the Wagga Business Chamber Danielle Pascoe said Wagga has seen some very successful startups by local entrepreneurs over the last few years.
“People are starting to see Wagga as a great place to be able to do business,” Ms Pascoe said.
“New online opportunities and the way we can now use technology have really afforded the opportunity to a lot of people who are looking to start a business but still live in a regional area.”
While social media now makes running your own business look more attractive than ever, Ms Pascoe said Wagga as a whole also has a lot to benefit from a strong startup culture.
“It adds to the fabric of the business community, and having a diverse range of businesses in Wagga can only mean wider community benefits,” she said.
“Local employment will increase through the opportunities created by our local entrepreneurs, and there will be some really good opportunities to retain talent within our region, too.”
Lisa Messenger will be in Wagga next Wednesday, May 23. For more information, you can follow this link: https://collectivehub.com/collective101
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