TWO OF Wagga’s most popular commercial radio networks will be re-branded on Thursday, marking the end of an era and the beginning of a new direction.
StarFM will officially be known as hit93.1 as of 12.01am on Thursday, while 2WG will be known as Triple M Riverina as of 8.05am on Thursday.
The changes come as part of a national overhaul by Southern Cross Austereo (SCA), the parent company of the two stations.
A SCA spokeswoman said the stations’ frequency would also feature in their new names.
She said programming would remain the same at both stations and there would be no other changes made to day-to-day programming.
It comes as the second shake for the iconic broadcasters in just over a year, after both StarFM and 2WG moved into new Forsyth Street studios last October.
The original 2WG sign still proudly sits on Fitzmaurice Street, where the station first broadcast in the 1930s. It is believed the stations will make an official announcement on Thursday.