MCDONALD’S has moved to settle the curious case that has hamburglers in a pickle: why does a Big Mac cost more outside Wagga?
While the results are not super-sized, add them up over a year and you’ll lose some weight from your hip pocket.
But it seems it’s the “sacri-fries” many fast food fanatics are willing to make in order to get their sundae fix.
Fancy a Big Mac meal in Wagga? That will be $9.50, please. In Leeton, the price rises to $9.55. Griffith residents are slugged the most for a Big Mac meal at $9.95 a pop.
The morning coffee fix also gets cheaper the closer to Wagga you get.
A standard latte will set you back $4.45 in Griffith, Leeton $4.40 and Wagga $4.25.
According to a local McDonald’s source, decades ago the fast food giant conducted a kind of “social profiling”, where it determined prices by the wealth of the neighbourhood.
If the McDonald’s restaurant was located in an affluent area with few competitors, prices would be set higher. The opposite was true for poorer suburbs with plenty of competition, with prices set lower.
McDonald’s Australia’s corporate communications manager, Chris Grant, confirmed tiered pricing was phased out and individual restaurants determined their own prices.
Mr Grant said there were minor differences in prices as a result.
“Each McDonald’s restaurant has a unique set of characteristics that can impact on pricing,” he said.
“For example, trading hours, customer traffic patterns and product demand differ.
“Many restaurants also offer a range of different service options such as drive-thru, McCafe or 24-hour trading.”
There are four McDonald’s restaurants in Wagga, with the newest on Kooringal Road in east Wagga.
It replaced the Forsyth Street restaurant earlier this year, which permanently closed its doors.
Sign up for our newsletter to stay up to date.