Is this the end for the Chiko Roll at the Wagga Show?
The salty snack made its debut at the Wagga Show in 1951 but it seems as though this claim to fame might not be enough to save it.
Food vendors at this year’s show unanimously agreed that the Chiko Roll is not as popular as dagwood dogs, hot chips, fairy floss and slushies.
Peta May of Rob’s Canteen said she fields a lot of enquiries from hungry patrons.
“We get a lot of questions but it’s very hard to describe it to someone,” she said.
“The reaction is good but we don’t sell a lot of them.”
Ms May said the availability of the Chiko Roll in takeaway stores all year round could harm sales whereas the dagwood dog is best eaten fresh at a show.
Michelle Morris of Angie’s Baked Potatoes from Temora has seen a decline in sales of the Chiko Roll in her 30 years of attending the show.
She said a marketing strategy aimed at the younger generation could increase the tasty treat’s popularity.
“Not a lot of people know what a Chiko Roll is,” she said.
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