DID you know the Riverina's farmers put food on the table for 23 million people each day?
It's just one "quirky" fact Riverina Regional Tourism (RRT) is keen to promote in its latest push to raise the region's tourism profile.
The tourism network is calling on Riverina people to have their say about what makes the region so special - its food.
"We are the food bowl of this country," RRT chairman Greg Lawrence said.
"This is about educating the nation about where their food comes from."
RRT will use the 10 best user responses from its Facebook page to compile an eye-opening list about the Riverina's food quirks.
The campaign is timely - and deliberately so - in the wake of the frozen berries controversy, where 18 people have contracted hepatitis A from imported produce.
The outbreak has prompted concern about Australia's "loose" food labelling laws - and Mr Lawrence believes people should know exactly where their food comes from.
He said concern about the origin of foods could manifest itself in a new wave of agritourism.
"A lot of people don't realise the level of citrus that is grown in this area ... they don't know we produce almonds," Mr Lawrence said.
"Eight hundred million dollars in wine is exported from the Riverina per year. When in Japan, you will see the SunRice label.
"These are all things that we can harness for our benefit."
The tourism push comes as the Riverina MP Michael McCormack showcased local produce to his Nationals' colleagues. A "vast array" of fresh produce from all corners of the region filled the corridors of power.
Blueberries were among the items showcased – but they came from Tumbarumba.
