One of the Riverina's most iconic pubs, the Conargo Hotel, has been destroyed by fire.
Rural Fire Service crews were called to the village north of Deniliquin on Tuesday night, but when they arrived the pub was "fully involved with fire".
Crews first arrived at 9.30pm, and set to work on the Mackenzie Street hotel.
#NSWRFS crews are tonight working to contain a fire which has destroyed the Conargo Hotel at Conargo, in the Riverina. No injuries.— NSW RFS (@NSWRFS) November 11, 2014
An update on the NSW Rural Fire Service Facebook page at 10.15pm confirmed the pub was lost to the blaze.
Fortunately, no one was injured in the fire.
The Conargo Hotel was established in the mid-1800s and will be remembered as a popular pub for the area surrounding the village, and housed hundreds of visitors every year in the lead-up to the Deni Ute Muster, just down the road.
Like all small towns and villages, the local pub is a lifeline for the community, providing a meeting place for people within the township and on properties alike.
The loss of the pub leaves Conargo residents with just a general store and primary school.
Pictures and video of the historic landmark building ablaze, first posted on Facebook by Bob White, have spread quickly across social media.
By 11.30pm, the RFS declared 20 firefighters had control of the blaze, it was contained to the hotel premises and crews were working to minimise spread to other properties.
The loss has devastated many, with hundreds of comments flooding the RFS's social media outlets as people spread the word amongst mates, sharing memories of their visits to the watering hole.
"Oh no - not the Conargo Pub - bestus (sic) place," Di Chook Landers wrote on the RFS update.
"So many memories for so many people."
Others mourned the loss of another historic place.
"The loss of another old country pub!" lamented Jon Dolan.
"What a dreadful loss to the heritage of the Riverina - such a landmark for those of us who drive that part of NSW," commented Richard Cerveny.
The Conargo Hotel was a popular pub for the area surrounding the village, and housed hundreds of visitors every year in the lead-up to the Deni Ute Muster, just down the road.
The plain black and white sticker bearing the hotel's name has always been a sought-after accessory for vehicles across the country.
The pub has a long history of a friendly place, with the Visit Conargo website declaring it a place for a yarn.
"Conargo Hotel is steeped in the rich history of the Riverina," the website states
"The locals are always in for a chat and share stories of their lives in the Conargo district, which is the best way to truly experience a wonderful place like Conargo."
What's your favourite memory of the Conargo Pub? Leave a comment below.