Queensland-based chain Burger Urge is making a second tilt to establish an outlet in Wagga.
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The chain is currently advertising for franchisees in a number of NSW locations, including Wagga, having tried in February 2016 to find someone wanting to bring the chain into the city.
This time, the chain is being urged to consider a location away from the main street.
In recent months, the Grill’d and Schnitz chains have opened outlets in the city, and Wagga man Jason Crowley opened Cave BBQ in Fizmaurice Street.
Burger Urge currently has 16 locations in Queensland and two in NSW.
The chain is looking for franchisees looking to take into Sydney and Melbourne, as well as regional locations including Wagga, Albury, Tamworth, Dubbo, Bathurst and coastal centres.
Brothers Sean and Colby Carthew started Burger Urge in Brisbane in 2007 as a “hole in the wall” burger restaurant.
General manager of the Wagga Business Chamber Anabel Williams welcomed the interest shown by Burger Urge in coming to Wagga, but said she would like to see the chain consider opening a location outside of the CBD.
“There are a lot in the main street already. I don’t know that we need another one there,” she said.
Ms Williams said the South City shopping centre or Kooringal Mall could be prime locations, and said the growing food precinct at Turvey Tops or the Tolland shopping centre – where Bernardi’s supermarket recently opened – were also worth considering.
“It’s a good thing that they want to come to Wagga,” she said.
“Basically, what we find is that when one of these chains want to come to Wagga, they have really done their market research.
“Obviously the market for good quality fast food is there. And we do have suitable commercial real estate.”
Ms Williams believes the potential arrival of another franchise-based restaurant in the city did not automatically pose a threat to existing businesses.
“There are still opportunities for people who want to open a business themselves,” she said.
“We give quite a lot of support to local business.
“It’s not that one is preferred over the other. Franchisees are popular with people who like the idea of a bit of familiarity. This is really positive for Wagga. Competition is always healthy.”