Purple will represent more than chocolate and salt and vinegar chips this week.
For many young men and women who identify as lesbian, gay, trans, bi or intersex across the Riverina, it will be the colour of pride.
Headspace Wagga is encouraging residents to done their best lilac, grape, plumb, violet and lavender for Wear It Purple Day on Friday, August 25.
Community engagement officer Sarah Groves said youth who identified as LGBTI often experienced feelings of fear and trepidation.
She said these feelings would only be amplified ahead of the same-sex marriage postal vote next month.
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Ms Groves said youth of diverse sexual orientation, sex or gender identity identity should be supported now more than ever.
“Wear it purple is about encouraging diversity and encouraging acceptance,” Ms Groves said.
“It’s about helping to build a supportive environment where people can feel proud to be who they are.”