Born out of the rapidly-growing online ‘sharing economy’, services like Deliveroo and UberEATS have revolutionised the food delivery industry, allowing people to get much more than a regular pizza brought to their door.

As with many metropolitan innovations, regional cities were ignored by the multinational companies, which led Mitch Hawkins to start Wagga Eats.

“I feel that major cities have had these opportunities to themselves for far too long and it’s time regional areas deserved them,” Mr Hawkins said.

“We were left behind so I thought about how to bring something similar to Deliveroo or UberEATS to a regional area.”

While some people voiced concerns about home-delivered McDonald’s or KFC in one of Australia’s fattest towns, Wagga dietitian Peta Adams said a few steps from the house to the car was unlikely to burn any significant amount of calories.

“A lot of places offer delivery services anyway now, so this won’t add any fuel to the fire,” Ms Adams said.

“It might even be a positive, it could stop people from upsizing or buying extras at the point of sale.”

Ms Adams also pointed out people were increasingly turning to home delivery for food, with supermarkets offering online shopping and weight-loss services like Lite n’ Easy taking off in recent years.

Mr Hawkins admitted his business was a far cry from the slick apps and wide range of hatted restaurants the city slickers enjoyed, but it was early days and he had plans to expand over time.

“I’ve spoken to a number of businesses and some say it’s a good idea and others think there’s no demand for this kind of service,” he said.

“There might be a mixed reaction but the feedback I’ve received in person and on social media is that people want it.

“It might not suit every restaurant, they may feel they’ve existed for 20 years without delivery, but once competitors get on board it might change.”