ONE of the Riverina’s most well-known wine labels has made an ambitious foray into craft beer.
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
Casella Family Wines flagship Yellow Tail brand – the region’s biggest wine export – will trial three varieties of beer under the Yellow Tail label.
Overseas markets have already shown interest in the beer, according to Griffith’s John Casella, and the company is hopeful of launching it in Australia.
“So far the pre-sell into trial markets has been positive; we are getting interest" he said.
“Yellow Tail is such a well-known label and has a strong market presence as far as wine goes, so we think this will only help boost its profile.
“There are no plans for a domestic launch but if this goes well, anything is possible.”
The company is continuing its beer firepower after the success of the Yenda brand – a partnership with Coca-Cola Amatil.
Mr Casella said the beer has a “friendly, approachable, easy down” taste.
“The beer is full of taste and highlights the wonderful natural flavours that Australia has to offer,” he said. “The brews have been created to reflect the sun-kissed Aussie lifestyle, offering consumers a craft beer that is flavourful yet approachable.”