Seven condoms don't equal 21 orgasms, German court rules

By Karin Matussek
Updated November 27 2015 - 10:33am, first published 10:03am
It's amazing what courts have to rule on. German judges banned a condom maker's slogan because it could mislead consumers into expecting more satisfaction than they can get. Photo: Robert Banks
It's amazing what courts have to rule on. German judges banned a condom maker's slogan because it could mislead consumers into expecting more satisfaction than they can get. Photo: Robert Banks

Even when selling condoms, you better get your math right: seven can't equal 21.

A German court told Berlin-based startup Einhorn Products that it cannot use ads that claim a package with seven condoms can bring as many as 21 orgasms. While recognising that the company was joking, the judges banned the slogan because it could mislead consumers into thinking you can use a condom more than once, contrary to medical guidelines.

"The one-time use rule may be known to a substantial part of consumers of all ages," the court wrote in statement on Thursday. But "especially for juveniles the need for information on the proper use of condoms is persistently high and ambiguous statements carry the risk of misdirection."

Einhorn claimed in court that one use of a condom can lead to three orgasms -- one for the man and as many as two for the woman. The company said it was a joke just like the data on calorie consumption on the back of the packages. The court said that the wrapping also contained serious information so consumers could be misled.

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