GROG is allowed, but cigarettes and sexually-explicit items can't be promoted as part of a proposed Wagga City Council policy aimed at generating thousands of advertising dollars to help meet the high cost of maintaining sportsgrounds.
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The new policy is expected to be adopted at council's January ordinary meeting on Tuesday night.
Council is pursuing advertising dollars to help bridge the gap between what it earns in sportsground user fees and what it spends on grounds maintenance.
The gap was more than $1.4 million in the 2012-13 financial year.
Revenue generated by advertising will be spent on sportsgrounds.
No one made a submission on the proposed policy during a 28-day public exhibition period, leading mayor Rod Kendall to think sports clubs don't feel threatened by possible competition from council for advertising dollars.
Until now, council has not sold sportsgrounds advertising, but it has allowed sports clubs to sell space on fences.
The proposed policy at this stage will target council's biggest grounds that attract some of the largest crowds, including Robertson Oval, which recently underwent a multimillion-dollar redevelopment, Equex and Jubilee Park (including the Conolly Park rugby complex).
Under the policy, sponsors of large events will be able to buy venue naming rights, although Councillor Kendall does not envisage that meaning Robertson Oval would have a new name for, say, a televised AFL pre-season game.
"I would imagine that even local people would need to know where they are going," Cr Kendall said.
The proposed policy also gives council the right to provide sponsors of large events with a "clean" venue, meaning existing advertising signs could come down temporarily, particularly if they promote a rival product.
